Soon Watt & Co. is our bicycle shop established in the 1950s. 

 

Founded by Mr Ng Mong Heng (Ah Boon), our registered business started selling cost effective bicycles meant for work and commuting duties.  Our forte has always been customer service, repair and maintenance services.  Trust us to present the solution to your needs.

In 1970, Soon Watt & Co. began selling road bikes and by the early 1980s, a wide range of bicycles including BMX and mountain bikes were offered.  While business grew, we upheld one key feature of our business:
"providing quality products and services at competitive prices."  

Ah Boon, an avid cycling enthusiast, spearheaded Soon Watt & Co's mission since its establishment. Ever supportive of the local cycling fraternity, he sponsored riders and teams while organising many local and overseas rides in those years.

Victor Yew and Ah Boon formed a partnership in the mid-1990s to enhance the scope and portfolio of Soon Watt & Co. Victor is a businessman, the visionary owner of a successful construction firm.  His benevolent character with a keen sense to perceive and assess current trends, nurtures continued growth in Soon Watt & Co.  Keeping our business modern, extending mutual benefit.

Together, Victor and Ah Boon continue to shape our business, Soon Watt & Co’s goals, and objectives to face the challenges ahead.  Continually providing high-quality products, services and solutions based on your needs.

If you're looking for high-value quality products, dependable service and a team that understands the cycling fraternity, visit us at Soon Watt & Co.  

The team at Soon Watt & Co.

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Soon Watt & Co.